Published: Mar 24, 2008
By Melissa Hill

Following the success of the Discover Beauty program at Cosmoprof North America 2007, organizers are now offering Discover Beauty – Spa for the upcoming 2008 show. Designed to assist newly emerging brands in finding the proper market, Discover Beauty helps spotlight the newest trends for spa buyers. The program offers one-on-one meetings between industry buyers and Discover Beauty exhibitors. Discover Beauty - Spa exhibitors will enjoy the opportunity to meet with spa buyers who are interested in finding new resources not yet available in the marketplace. To qualify for Discover Beauty - Spa, candidates must be either a new company or an existing company not yet distributed in the U.S. market featuring innovative concepts and formulations.

To support the debut of Discover Beauty - Spa, Cosmoprof North America has partnered with the Las Vegas Spa Association (LVSA) to bring spa directors from some of the largest spas in the country to participate in the one-on-one meetings. “Las Vegas is an ideal location for this event. We have the largest concentration of world-class spas and a convenient destination city to make the event a success for all attendees,” says Jennifer Lynn, chairperson, Las Vegas Spa Association and director of Qua Baths & Spa at Caesars Palace. “The Discover Beauty program is an innovative way to make personalized introductions to the newest brands to enter the United States. It is an excellent means of helping time-starved spa directors and owners make the best use of their time at Cosmoprof North America." Discover Beauty – Spa will be held during Cosmoprof North America at the Mandalay Bay Convention Center, July 13-15.

For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com.